Understanding our clients brands is the first step in determining the direction Catch USA will take with the events strategy. There are so many types of approaches, and the main determining factor in which approach we choose is who their target market is and if they want mass exposure or if they want to attract a particular type of customer at exclusive events.
We use several types of campaigns, including in-store promotions, university sites, shopping centers and trade shows. We can tailor our events strategy based on our clients needs and what their specific target market is. Our clients can rest assured that we know the industry inside and out and have special relationships with all types of event venues around Columbus.
These events happen within high street stores where traffic is high. The type of brands that do well in this type of event are value-for-money products and services. Let’s just say we wouldn’t put a Ferrari in the middle of a high street store and expect it to sell. We can hone in on particular high-traffic stores if we are wanting to aim our promotional efforts at a particular target market. For instance, if our client wanted to target homeowners, we would advise them to set up their promotional activities in a home-based store selling products and services for households. This could be a retailer, electronic store, etc. Or if they were in the health industry we would suggest pharmacies or health food stores.
Trade shows are targets for more products with a more specific focused appeal. There are hundreds of trade shows happening around the United States each day, especially in Columbus. Trade shows can range from car expos, IT conferences, bridal shows to holiday excursion fairs. Catch USA recommends trade shows to clients when they are wanting to promote their brand in an area where there is going to be the highest density of their potential customer base in one place.
These types of events also work well with value-for-money products and services that have mass appeal. Students are a perfect target market for certain brands as they are still in that deciding phase on which brands they will be loyal to.
At Malls and shopping centers you will find all types of potential customers. Malls and shopping centers are for brands that don’t have a specifically outlined target market and their product or service has mass appeal.